Launched in 2018, The Plus Ten Group provides marketing campaigns, consultancy, and new initiatives; catering to the existing groups market and working to create the next generation of groups bookers.
With a strong belief that many of the current and historic ‘marketing opportunities’ offered to those seeking to attract groups are of little benefit to anyone (other than the company being paid to provide it), The Plus Ten Group aim to create new and bespoke campaigns, that actually work in enhancing your brand and selling tickets!
The Plus Ten Group specialise in the groups industry, group travel organisers, coach & tour operators and groups travel trade.


The Plus Ten Group have organised Groups & Travel Trade Showcase’s for clients such as Wicked the Musical, St. Martin-in-the-Fields Church & Cafe in the Crypt, The Other Palace, Bunga Bunga, Blame Gloria, Mr Fogg’s Society of Exploration and the Royal Albert Hall.

Partnering with local venues including bars, restaurants and attractions we showcase your product alongside itinerary ideas to a bespoke guest list of GTO’s, coach and tour operators.

A previous event for Wicked included a full day for 50 guests, with a champagne afternoon-tea, open-top bus tour of London, an evening meal and theatre show.

At the Royal Albert Hall guests were treated to a full venue tour and menu tasting, followed by a drink’s reception and ‘speed-dating’ style ‘meet the team’.


The Plus Ten Group regularly consult, facilitate and host cost effective branded exhibition stands and sponsorship opportunities for clients at exhibitions across the UK, including

GO Travel Show


The British Tourism & Travel Show

The Northern Travel & Tourism Show

Group Leisure & Travel Show


As part of an ongoing strategy, The Plus Ten Group can organise industry partnerships to further enhance your brand.

Previous campaigns have included a Motown the Musical coach used regularly for nationwide day excursions, a TINA: The Tina Turner Musical VIP Lounge at the Group Leisure & Travel Show, branded cocktails and a Wicked inspired floral display in Covent Garden Piazza with the cast of the show attending the VIP launch party for photo opportunities with guests and press.


Dan Savage: Formerly of theatre ticket agents London Theatre Bookings and See Tickets, and most recently the leading theatrical and culture marketing agency AKA UK, The Plus Ten Group’s founder, Dan, has over 17 years of experience working with the travel trade.

Sarah Jeffery: Joining The Plus Ten Group in 2021 as Commercial Partnerships Director, Sarah has over 20 years’ experience in the travel industry and is a passionate advocate for group travel. Formally of Landor Travel Publications, where she was responsible for advertising sales in GTO magazine, she also organized the prestigious annual Group Travel Awards, together with various exhibitions including The South West Group Travel Show.